Influencer Marketing
Propelling brands through powerful people.
Quorum Technologies Point of view
Building brand trust can be tricky business, especially since today’s savvy consumers seek validation not from brands themselves, but from third-party reviews and testimonies.
That’s where influencers come in. They’re powerful, relatable and inspirational to niche audiences – and at
Quorum Technologies, we know how to use that to your brand’s advantage. For each influencer marketing campaign we create, our team utilizes a strategic, customized, tiered approach.
This helps us leverage influencer tactics that best serve the program call to action and KPIs while sharing messages that genuinely resonate with your audience.
Expertise
Influencer Strategy & Planning
Planning tailored influencer programs that leverage varied tiers of partnership and content execution tactics is at the core of what we do.
Outreach & Communication
Executing tactful influencer communications on behalf of our clients and partners is the cornerstone of any successful influencer marketing campaign.
Relationship Management
In order to build strong connections between brands and influencers, we establish and maintain long-term relationships with influencer partnerships as we work to foster a brand ambassador-style rapport.
Monitoring and Reporting
We track the success of influencer marketing campaigns through qualitative and quantitative metrics, as well as leverage key program takeaways to inform future recommendations, tactics and strategies.
Influencer Briefing Materials Development
When it comes to influencer marketing, it’s all about the details. We create detailed briefs that guide what our influencers post to ensure our influencers are poised for success and all content is aligned with the brand we are promoting.
Influencer Marketing Audit & Competitor Analysis
We’re fully aware that Quorum India isn’t the only agency in the influencer marketing game. So to inform our own strategies, we constantly evaluate competitor influencer marketing efforts, from the types of influencers they partner with, the messaging they use and the cadence of their partnerships.
Influencer Messaging Development
Successful brand messaging isn’t just about what a brand says, but how and where they say it. That’s why we not only identify which brand messages will benefit from influencer amplification, but tailor each one to specific target audiences.
Contracting & Negotiations
Don’t worry – we’ll handle the nitty-gritty. By bringing our expertise and experience to influencer contracting and negotiations, we’re able to quickly and efficiently manage the least fun part of the influencer process.
Our Approach
When it comes to breaking through the noise of today’s consumer-reviews-driven landscape, influencer marketing can serve as a one-two punch for your brand. By sharing messaging through relatable personal experience while generating content that can be used across various mediums, brands can successfully diversify their communications with authentic third-party validation. But in order to be effective, influencer relations efforts must maintain authenticity. That’s why at Quorum Technologies, we cultivate deep, long-term relationships that make our influencers true ambassadors for any brand we work with.
