DIGITAL PRODUCTS
Forging lasting bonds between brands and consumers through product-centric service design.
Quorum Technologies point of view
Digital products provide a level of utility, service and access to information that have permanently shifted customers’ expectations. That’s why convenience and connectedness are no longer just nice-to-haves – they’re at the center of the consumer experience.
This dramatic shift presents not only a challenge, but an opportunity for brands as they expand beyond the brick-and-mortar world into a digital one. When it comes to empowering brands to seize this opportunity, AMP is there to help them every step of the way.
From mobile apps to interactive installations, we specialize in helping partners create digital platforms, services, and products that enhance and amplify their business offerings in groundbreaking ways.
UNDERSTANDING THE USER NEEDS
Success in a digital space doesn’t start with technology – it starts with people. Digital products serve both the needs of the brand and its consumer, so it’s important to not only define a brand’s needs, but gain an understanding of the needs of its users.
Identify Design Challenges
Clarify the desired business outcomes for redesign, including market growth, usability, and competitive positioning. Identify challenges to outcomes.
Observe Behavior, Needs, Motivations
Observe the audience in context of using our product and competing products. Model the existing journeys according to emotional shifts.
Identify Behavioral Segments
Identify key behavioral patterns and functional priorities. Segment the audience by their product usage patterns and needs.
Model New Journey
Create new prototypical journeys that satisfy, surprise, and delight your key audiences via new emotional shifts.
Prototype New Moments And Journey
Create design solutions for new elements of the journey, including navigation, data collection, data visualization, communication, and feedback. Assemble new designs into prototype.
Test And Prioritize Design Features
Test the prototype with stakeholders and audience. Create a complete list of new features affected by the new designs. Prioritize new features and designs for production.
