ANALYTICS
Maximizing ROI through actionable insights.
Quorum Technologies Point of view
With the pressure to continually prove ROI on marketing spend, marketers are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. Our role is to uncover the "whys" so we can confidently and predictably improve our clients’ future performance.
This kind of intelligence is made possible when combining cutting edge marketing and data sciences with traditional performance analytics. Our analytics team is comprised of storytellers, detectives, and activists, tasked with surfacing the most relevant and important stories told by the numbers, creating actionable insights that give brands the competitive edge.
Quorum Expertise
Performance Analytics
- Data Governance
- Integrated Analytics & Measurement Strategy
- Development
- Platform Integrations
- Report Development & Execution
- Ad Hoc Analysis
Advanced Marketing Sciences
- Data Governance
- Media Mix Modeling
- Attribution Modeling
- Customer Segmentation
- Behavioral Modeling
- A/B Test Design
- Multivariate Test Design
Research
- Ad Effectiveness
- Persona Development
- Brand Loyalty
- Brand Satisfaction
- Brand Exploration
- Concept Testing
- Path-to-Purchase Analysis
- Online Voice of the Consumer Surveys
Business Intelligence
- Data Visualization
- Website Tracking
- Display Media Platforms
- Paid Search Platforms
- Social Media Platforms
- Third-Party Competitive Intelligence
- Attribution Platforms
APPROACH & PROCESS
ANALYTICS
We employ a four-stage approach to analyzing metrics, delivering a holistic view of marketing performance across all channels. By focusing on a combination of actionable insights and data visualizations we can ensure consistent interpretation and clearly identify next steps to enhance marketing performance. This enables the prioritization of accurate channel attribution to ensure dollars are being invested strategically and efficiently.
Discovery
Solution Design
Analyze
