Why should you build/customize CRM rather than getting commercial off the self products
Quorum Technologies India Private Limited
There are several reasons why you might want to build or customize a CRM (Customer Relationship Management) system rather than using a commercial off-the-shelf product:
Unique business requirements: Every business has unique requirements when it comes to managing customer relationships. Off-the-shelf CRM solutions may not be able to fully meet the specific needs of your organization. By building or customizing a CRM system, you can ensure that it is tailored to the specific needs of your business.
Integration with existing systems: If you already have existing systems in place, such as an ERP (Enterprise Resource Planning) or marketing automation system, it may be more efficient to build or customize a CRM that can integrate with these systems rather than trying to make an off-the-shelf CRM work with your existing systems.
Cost: Depending on your budget, building or customizing a CRM system may be more cost-effective than purchasing an off-the-shelf solution. While the upfront costs of building or customizing a CRM may be higher, over time it can be more cost-effective than paying licensing fees or subscription fees for an off-the-shelf solution.
Scalability: As your business grows, your CRM needs may change. With a custom-built CRM, you have more control over the system’s scalability and can adjust it as needed to meet the changing needs of your business.
Competitive advantage: By building or customizing a CRM system, you can differentiate yourself from your competitors who are using off-the-shelf solutions. A custom-built CRM can give you a competitive advantage by providing unique features and capabilities that are tailored to the specific needs of your business.
However, it’s important to note that building or customizing a CRM system can be a complex and time-consuming process. You’ll need to have the necessary technical expertise and resources to ensure that the system is built or customized to meet your needs. Additionally, ongoing maintenance and updates will be required to keep the system running smoothly.
We at Quorum Technologies can help you build your CRM contact us with your requirement on connect@quorumtechnologies.co.in
